Are you focusing on the things that actually move you closer to your fitness goals—or are you getting distracted by the latest fad?

In this episode, Ryan Jore and Paulie Campbell dive into one of the most common mistakes people make in health and fitness: majoring in the minors. From supplements and social media trends to weight loss shortcuts and unrealistic expectations, they discuss why many people focus on the wrong things while overlooking the habits that create real, long-term success.

The conversation explores goal setting, behavior change, strength training, nutrition, and why sustainable progress often comes from doing the basics consistently rather than chasing the newest trend. Ryan and Paulie also discuss seasonal training adjustments, body composition goals, the importance of finding your “why,” and how fitness should enhance your life—not control it.

In This Episode:

💪 What “majoring in the minors” means in fitness
🎯 Why most people never clearly define their goals
🧠 The importance of finding a deeper reason for change
🏋️ Why strength training should be the foundation of most fitness plans
⚖️ The problem with chasing the scale instead of performance
📱 How social media creates unrealistic expectations around health and fitness
🍎 Why sustainable habits beat quick fixes every time
🔄 How to adjust your fitness routine during busy seasons of life
📈 Why consistency matters more than perfection
🏃 How long-term fitness success is built through small, repeatable actions

Whether you’re trying to lose weight, build strength, improve your health, or simply stay active as you age, this episode offers practical advice on focusing your energy where it matters most.

📲 Follow Paulie Campbell: @coachpaulieinc
📲 Follow Ryan Jore for more fitness and performance insights.

📲 Connect with the Guest:

Instagram:@coachpaulieinc

🎙️ Connect with the Host (Ryan Jore):

Instagram: @RyanJorePT

Website: JoreStrengthTraining.com

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Ryan Jore 0:15 Hi guys, welcome back to this month’s podcast. This month we have on the 2026 winner for best hair in the personal trainer category for the city of Helena, Paulie Campbell. Paulie, welcome to the show. Welcome back, I should say.

Paulie Campbell 0:29 Welcome back. How can I not come back with an introduction like that?

Ryan Jore 0:35 We’re just gonna start with hair tips, but no, it’s funny. This episode is funny. We were talking just the other day, and we were talking about doing more of an athlete focus or training focus, and the more we went on, I started to realize, like, I actually wanted to focus just more on aligning our habits with what our intended goal or what our stated goals are. The more we were talking about, the more it just felt like that was going to be a juicier episode, or an episode with more content, think that we could get out of, but the biggest thing you were saying there today was just talking about people majoring in the minor. So, before we proceed, and kind of what that looks like, how would you define majoring in the minors?

Paulie Campbell 1:15 So, in the context of health and fitness, I think the majoring in the minors is chasing the insignificant shiny objects that are not going to have the best bang for the buck, considering a return on investment. As an example, this could include something of the nature, people taking, you know, multiple vitamin and having a shitty diet right where they’re eating highly processed foods, I think I sent you actually a study yesterday that was in a real, and we don’t need to get into that study, but basically I was just like we actually needed a study to demonstrate this, like this is it was just kind of silly, but I definitely think people are focused too much on the little things, because for a variety of reasons, right? I think it’s that new shiny object, it’s that next fad or bandwagon that some of their co-workers or peers are hopping on, when in reality they’re missing the lower hanging fruit that’s going to provide a much better value in terms of getting them to their goal, whatever that goal might be, building muscle maintaining or losing body fat, seem to be the three hot topics.

Ryan Jore 2:31 Totally agree, and it’s I think for a lot of people comes down to two things, with that it’s either they’re jumping from the, or they’re, you said, the new shiny object, a lot of times that’s like realizing that the work that they know they actually have to do is more than they’re willing to do, so they kind of pretend to themselves that they’re shifting goals, and they pretend that this is a way of still addressing the issue, even though they know that this is what they actually need to be focusing on, but it’s an easy way of saying, like, no, no, I’m trying, because I’m doing this, and this is for my health, and I think the other reason it comes down to a lot of times is just they don’t actually know what’s required to get to their goals, so they just keep trying a whole bunch of little different things and hoping that one of them sticks.

Paulie Campbell 3:09 Yeah, so I had a really interesting conversation yesterday with a client that aligns pretty well with this, and this gal is in her 60s, super active, right? And so part of the goal-setting process is identifying a goal, right, what, verbalizing it, writing it down, a combination, or expressing it to somebody, one or more of those conduits to kind of expressing that goal, and so I think there’s a, I think, in part everybody has some desire for a little bit of vanity, right, whether it’s they want to look better for themselves or they like the comments from people, what have you, and I think that can overshadow some of the positive return on investment that clients start to see as a result of changing behaviors, modifying behaviors, and a lot of that starts with psychological, and I’ve been in this industry for 20 years, and I can say with confidence that the vast majority of people that I have worked with, I would have recommend that they seek out a counselor as well, a behavior health therapist in adjunct to working with a coach. Right, those two things combined are very powerful, because typically my clients that are working with a therapist are also they have a clear line of communication with me about what they’ve been talking about, I have a better understanding about what their environment might be like, so we can start to shape, you know, more tangible takeaways that will help them get to their goals. But in this particular case, this client was asking, she flat out asked me, like, what do you think my goal should be, and I’m like, well, that’s not for me to decide.

Ryan Jore 5:00 Yeah

Paulie Campbell 5:00 So we started having this conversation about goal setting, and it’s no different than financial order, like, what do you want to, where do you want to be when you’re 50, like, do you want a lot of cash flow, do you want to be like, so this is your goal, let’s start to work backwards from that goal, and when you start to work backwards in relationship to what it actually is going to take for you to get to that goal. You’ll start to identify, are those action steps too big to chew, right? Is the juice worth the squeeze? Is it too restrictive or too rigid? And so I just started asking her questions, because she’s been a client of mine for about five years, and you know, she’s, she’s lost a reasonable amount of weight, she wasn’t overweight to begin with, but I started asking her, like, you know, I know that you, you know, have some property, and you have horses, and you’re, you know, you flip houses, and you’re super active, right? I said, have you ever been in a position where you’ve been limited by your physical ability? And she goes, no. And I said, How does that make you feel, you know? And she responded, and I said, Okay, so do you feel like right now you are in a space that allows you to maintain your activities of daily living and your quality of life based on what you just told me. She’s like, absolutely. I said, so what are you searching for? She’s like, I’d like to be a little leaner. I’d like, I like my muscles to show. I said, okay, well, be specific, like, can you divert it back to the scale, and I said, okay, what significance does a number on a scale provide to you in terms of value and things that you value? I said, is there more weight, little pun intended, there is there more weight with the value on the scale in terms of feeling a sense of fulfillment versus you can huck 100 pound bale of hay into the, you know, into the back of the truck or wherever you’re putting it, and she paused and kind of looked at me, and she’s like, well, I’d rather be physically capable to do the things that I need to be doing, instead of like a number on the scale, and I can, you know, I can speak, speak to the number on the scale due to my background, but also I can tell you a number on a scale is going to make somebody intrinsically fulfilled long term, right, because that’s the only metric they’re going to be chasing.

Ryan Jore 7:42 It’s like a five second dopamine hit, and then they move right on.

Paulie Campbell 7:46 Yeah, it’s like checking, you know, reels on social media. It’s like, oh, that was cool, you forget about, you move on, and there’s an extra shiny object, right? And that might be a GLP one, or it might be a supplement, or a cold plunger, all these other things that might provide value in some context, but not relevant to the person’s goal long term, and so it was a really interesting conversation. We actually talked during the session for about 15 minutes about this. She got a little bit emotional with me, which is, you know, if you’re a coach, like it just happens normal for a client to get emotional, that’s a really good time to start asking questions, because you’re really thinking intently about the discussion you’re having, and some of the topics, and so I said, would you be, would you feel a sense of fulfillment if all you, you know, if all you did was continue to do the things you’re doing, and she kind of looked at me, and she’s like, “No, I feel pretty damn good. There aren’t many people my age who can do the things that I can do and not have their physical capabilities limit them. And I’m like, “Like, you’re in a great place. I mean, you’re, you know, you’re already taking, you know, your creatine monohydrate, you’re hitting your protein goals, you’re tracking your food, you know. She doesn’t really drink, actually. I take that back. She started to reduce alcohol consumption, not that she drank a lot based on, you know, some of the guidelines and definitions there, but after they came back from an international trip, she’s like, this is the change I made when I came back. I stopped drinking, and so I’m like, okay, so that’s one change that you’ve recently made that might provide value from the context or the lens of weight loss and what your physique might look like. I said, so what would be the downfall of writing that out for 6090 days to see if that has any appreciable change, because she doesn’t eat out, they don’t eat out at all, they plan their food, they’re very health conscious, and so it was just a really wonderful conversation, but it goes back to any goal you’re setting, you need to specifically identify that. It’s not just I want to lose weight. How much weight do you want to lose, right?

Ryan Jore 10:03 Exactly, most, most people have never gone beyond like a surface level reasoning for beyond their goal. He said you can frequently ask someone on the weight loss goals, like, well, why do you want to lose that weight? And it’s just like, well, you know, because I want to, or I’m supposed to, or whatever. Like, they, there’s no real deeper reasoning. There’s really a good book by Simon Sinek, called Start With Why, and it just details that same thing of like continuing to ask further questions on that to get to a real reason, because I think a lot of times when we’re seeing someone who is being inconsistent with fitness, which doesn’t sound like this is the case with your girl, but so much time when we’re inconsistent, because we don’t, we’ve never actually thought beyond a surface level reasoning, so obviously when all you have is a surface level reasoning, it becomes easy to just pawn it off to the next thing, or like you said, get attracted to some random new thing on Instagram, and decide that’s your new deal, versus if you have like a deeper meaning, which they said it seems like she kind of got to that of like, oh, I want to be able to do these things physically that I can already do, I want to be able to keep doing them, that becomes a deeper reasoning, it’s something they’re more likely to stick with, versus just, well, I want to lose five pounds, because.

Paulie Campbell 11:04 Exactly, I mean, I had a – I had a client of mine that this was probably four years ago, they started training with me, and then they took a break, they went on a hiatus for the summer, and then she called me in a frantic kind of demeanor, like six months after she had stopped her training, and she had an incident where she fell into the water and couldn’t physically pull herself out of the water on the dock, and ever since that moment she hasn’t missed the session in three years, and we’ve been training three days a week, and she’s lost 50 pounds, like her whole family trains at my facility, so it’s like sometimes it takes your life needs to be impacted, or that revelatory moment is to that magnitude for somebody to realize, oh my gosh, I need to make, I need to make a change,

Ryan Jore 12:00 Or even like, I’m sure both of us have had 100 examples of this, of someone who, you know, they’re kind of in on the training, and after a few weeks, or few months, they just randomly go to do something that was pretty challenging before, or they couldn’t do, there’s like, oh, I just grabbed the thing, picked it up, I didn’t think twice about it, and then that’s almost like a more of a positive way, I guess, to get to that realization that they need strength training, like, obviously, we’d prefer for not to someone having their life in danger to need strength training, but realizing, like, oh, I couldn’t do this before, now I can. What’s the difference here is that I’ve been strength training, like that’s why I need to keep doing this.

Paulie Campbell 12:33 And then it kind of sparks that curiosity, is like, okay, I know I’m now I’m, I wasn’t capable of this, now I am. Then they start to get curious about what more are they capable of?

Ryan Jore 12:47 If that’s what three months of training can do, what can three years or whatever do. Resonate, just keep getting stronger.

Paulie Campbell 12:56 Yeah, absolutely.

Ryan Jore 12:57 I think a lot of times, because obviously we have so much technology and so many things that help us these days, that I think a lot of times people don’t even realize how physically incapable they are until they, you know, have a life-changing experience, or just they go to do something that they never realized that strength was beneficial for. If that makes sense, I even think to, like, one of my clients who went hiking one time, and she was like, “Man, hiking was easy, and I was telling her, like, you know, hiking should be pretty easy for the most part, like obviously there are harder trails, but if you’re going on like a two hour hike with your kids, like everyone should be able to do that. The fact that before that was a challenge was a sign that we needed something different, but she just didn’t realize that that was something that a normal person should be able to do.

Paulie Campbell 13:37 Yeah, which is obviously, you know, perception. You know what was their perception about fitness prior to that, but also that great connection is it brings power and value to our profession, right? Like, how we can help you reverse engineer what it takes to get to a particular goal, right, and it’s and it’s difficult, right, because social media, the landscape in and of itself, is like you log on and you see stuff like what people eat a day, which is those are so dumb, those posts are so fucking stupid, they don’t provide any value, it’s just people wanting attention about what they eat in a day, whatever, right, but like, especially in particular, in the female kind of app market, it’s like female logs on the social media, they’re plagued with GLP ones as a quick fix, or they need to be losing weight, or they need to be like starving themselves, right, like it’s never about empowering the female. I’ve never seen. I mean, I shouldn’t say I never see those posts, because I do, because I follow people that kind of follow my values.

Ryan Jore 14:52 Yeah

Paulie Campbell 14:53 It’s very challenging when all you’re dosed with is like, lose weight, lose weight, lose weight, and it’s like. For the vast majority of people that are new to strength training, if all you did was committed to strength training two to three days a week, you would probably have a significant change in your body composition. If that’s all you did, and then you start to kind of have it stack and take it a step further. Okay, let’s get curious about what your protein intake is like. Go ahead.

Ryan Jore 15:21 Well, and that’s exactly the problem. Is when people see those things, they don’t realize that it’s like what they’re seeing is eight steps down on the ladder. It’s not the beginning stage, like if you’re eating, you know, McDonald’s every day. The next step is not this perfect macro plan that you see some Jack Bodybuilder doing. It’s like, okay, well, how can we start doing maybe a little more cooking at home, and then we’re meal prepping, and then you know we’re replacing some of those dinners out and stuff. It’s they’re looking at a finished product and thinking that well, I can’t go from this to this, and that’s why, again, that’s why you get a trainer, because that’s someone who shows you the in between steps of like, here’s where you’re at, here’s where you want to be. What’s like the next step we need to make that still sees progress? It’s here, and then we’re getting there, and there it’s, and you said you can’t do that in a 32nd social media button, of course, even if you did it, the algorithm doesn’t really reward that anyway. So people only see finished products, and then I think, yeah, they just feel like shit about themselves because they don’t realize that it is possible to get there. They just need to take maybe more steps than they expect.

Paulie Campbell 16:16 And one thing I can say, I think, is a blanket statement for people struggling with their health goals, is you, I would encourage you to get to a space where you feel and perform your best, not just in the gym, if that’s part of your, your team, but in everyday life, role modeling as a parent, being a professional, cheering up for your peers, your friends, etc. Where do you feel and perform your best? Notice how I didn’t say how you look, because generally, when people feel and perform their best, they’re going to be comfortable with how they look. And back to the, my, my original client that I was using as an example in that case study, as I said, you know, let’s say you wanted to lose another 12-15 pounds, I said, which she doesn’t have to lose. So, let’s say 10 is the rigidity of what you have to do, or the restrictiveness of the steps you’d have to take to get there. Would you be, you know, would you be able to perform and feel your best at that point, right? Or would you be so overly obsessive about the scale, and again, that pendulum, like, if you restrict a lot, that pendulum swings one way, and the more and more you restrict with not just food but other life decisions, that pendulum comes back just as hard the other direction, and so getting to a place where you perform and feel your best is one of the most rewarding things you can experience when you’re seeking out your health and fitness, in my opinion.

Ryan Jore 17:49 Totally, and again, it still comes back to the same thing, of like having a trainer, is also then someone who knows what it’s going to take to get to that level, and again, I think a lot of people who look at the six pack person, they want that, but they don’t want the lifestyle that comes with it, but they also sometimes don’t realize how restrictive that’s going to be, and that’s where having someone tell you, it’s like, okay, we can get you there, but you’re gonna have to do this, this, and this, you know, you’re eating out only three times a year, or whatever the thing is, but it’s like, I don’t think most people realize that on the surface, they just see the shiny object and they want it.

Paulie Campbell 18:17 Yeah, and I can speak from experience, being retired professional bodybuilder, like it was great to be shredded. My dick didn’t work right, like soup. I’m talking uberly little body fat percentages, right? My libido was gone, I was cold all the time, I was irritable, I couldn’t sleep, and I was weak, like I looked super strong, but I performed terribly when it came to lifting weights. So, leanness is not necessarily a sign of health, right? Because there’s so much more to physiology than the external avatar.

Ryan Jore 18:57 Well, and this comes back to what was actually going to be one of our original topics, which is just seasonal shifts in training. They said, wouldn’t I think a lot of times people think with the bodybuilding thing, they’re going to look like that year round, and that might be a focus for a season, but in your off season, they said you’re going to get a little fluffier, you’re going to focus more on performance, and actually just enjoying your life. Like, I don’t think anyone can do bodybuilding if you’re that level year round. You have to have occasional shifts where you’re moving goals in and out, so that you can maintain semblance of balance.

Paulie Campbell 19:27 Yeah, a lot of bodybuilders get fat in the off season. I’ll go on record and say that I don’t really care if people get upset about that, and that’s an indication that that individual probably doesn’t have a very good relationship with food, and I’m very good about picking up with that. Like, I would never – I would probably not hire a coach that gets super fat in the off season, because that tells me they don’t have a good relationship with food.

Ryan Jore 19:46 Yeah, well, exactly, there’s a difference between – there’s a difference in bodybuilding, because you like it, and using it as a tool to restrict yourself. Like, there’s a very big difference between those two.

Paulie Campbell 19:57 And seasonal shifts, going back to what you’re talking about. Like I can’t think of any foreseeable reason for somebody to stop lifting weights, regardless of what season they’re in. Right, most of the general population can get 80 to 90% of where they want to be, from like a goal standing or goal lifting two to three days a week, right. So summer months, that’s when we see gym memberships drop off, people are canceling, blah blah blah, right? And I get it, people are traveling, they’re experiencing different areas of their life in that season, doesn’t mean you should stop lifting, right? It just means maybe the focus, you know, if you’re a runner like myself now, who’s doing ultras, or somebody that really loves to garden, I’m not one of those people. Like, okay, if the goal is gardening and it’s going to require more of your time, okay? Maybe if you’re doing three days a week, you taper to two days a week, and maybe it’s 2 30-minute sessions or 2 45-minute sessions. Then, when that season of gardening kind of expires, you go back to maintaining the progress you’ve made. Quitting a gym and stopping lifting is not maintenance. That means the next time you revisit that habit, you’re starting kind of from ground zero again, and it makes it that much more difficult and frustrating. And that’s where I think there can be a big disconnect, and people start to possibly look for there’s a little bit of correlative information there, where people start to look for these quick fixes to kind of get them back to that baseline that they once had prior to stopping. So, you never stop lifting weights ever, just adjust the frequency based on our lifestyle.

Ryan Jore 21:41 Exactly. It’s so much easier to just get in like some mini workouts a couple times a week, and then transition back to a full plan when you’re able to, than it is to just totally take that time off. Then you got to do this massive rebuild. I always think about one of my clients, Megan, who’s an accountant. So now we’ve gotten to the point where we maintain her training schedule pretty much year round, but initially we would drop her to twice a week during tax season, because you know she’s working like 80-90 hour weeks, it was just so much easier to keep her on twice a week, that way her body could still recover. She didn’t, you know, each session wasn’t an obligation or a chore, she could still come in and enjoy them. And then, yeah, as soon as tax season was over, we just ramp everything back up, and you know, we’re basically at the same strength levels within a matter of weeks, because we never took an extended break. We just temporarily reduced to adjust or to accommodate her schedule, and then move back as it needed.

Paulie Campbell 22:28 Right

Ryan Jore 22:29 Yeah, just because everyone always still seems to think that they need to like take time off. It’s almost never that we should be fully taking time off. We might just drastically reduce what we’re doing, like there’s such people needed to.

Paulie Campbell 22:40 And most people don’t train hard enough to need to take time off, they don’t, I mean, truly.

Ryan Jore 22:45 It’s again, this is also another reason why you have a trainer, is you someone to tell you, hey, here’s how much you can do and maintain the vast majority of your strength, I think in research it’s usually like a third of the volume, so if you’re doing, you know, three steps of squats, twice, yeah, but it’s like you could, yeah, it’s you need almost nothing compared to what you’re previously doing, so even if we take off, you know, 75% of the volume for a few weeks and you come back, you’re essentially at the same strength level, so we can just get rolling right back versus taking time totally off. Now we lose that relatively quickly.

Paulie Campbell 23:17 And I can speak from experience, like I used to live five, six days a week, right? When, when I was competing actively, and now I’m lifting twice a week, and Ryan, you’re my coach, so you’re, you know, I’m obviously communicating with you regularly on, you know, the shift in my training for running, like my goal is to run, it’s not to body build, and it’s not to set PRs in the gym, so I’ve been at two days a week for like the last six weeks, and I didn’t, I haven’t shrunk, like I haven’t lost my muscle mass.

Ryan Jore 23:46 No, exactly. It’s like the body is pretty resilient, especially with something like strength training, like you don’t lose strength that quickly, particularly something like a deadlift. Deadlift strength does not fall off that quickly. So, for maybe like a smaller female, something like bench press strength will see tank fairly quickly, but it also comes back really quickly, too. It’s not like it’s this, you know, it’s gone forever. It’s gonna take you five years to get back, type of thing, right? And that was one of the other things similar to what we were talking about, is one talk about is just focusing on what the current block is supposed to be focusing on. Dan John always says the quote of, like, keep the goal the goal, and I think a lot of times people get too guilty of trying to fit everything into every single block, it’s, you know, they’re in a weight loss block, but they’re still worrying about their strength, and obviously we’re trying not to lose strength during that time, but the idea that you’re going to maximize your strength and maximize your weight loss and maximize your endurance training, like these things are all not going to happen at once. It’s like, pick a goal and prioritize it, and then we can always shift in another season.

Paulie Campbell 24:40 When you chase two birds, you come back empty-handed. That’s like one thing that’s always plagued me in my mind, not necessarily for, well, I guess for my goals 10-12, years ago, I would always try to chase two birds, and I would be so frustrated about it, like nothing is happening, because some, a lot. Time is their contraindication.

Ryan Jore 25:06 Yeah, exactly. It’s a classic case of someone wanting to get really stronger, but then they gain half an ounce of body fat, and they freak out. It’s like you might gain a slight amount, and same thing with, you know, when you’re trying to lose weight, your bench press might drop by five pounds, but we always build that back, you know, it’s not like you’re gonna go back to square one. It’s just, again, keep the goal the goal. You’re trying to focus on what you’re focusing on in the moment, prioritize that, and then we can always shift what our priority is over time. Again, I think it’s an advantage of having a coach is just someone who keeps you in there for an amount of time that makes sense, versus like one week of strength, one week of weight loss, one week of bulking now, or you know, whatever they’re shifting to, it’s figuring out reasonable amount of times you can see actual returns on each of those investments.

Paulie Campbell 25:48 Yeah, and I’ll, I’ll go back to, you know, chasing two birds with one stone. If your goal is to lose body fat, I have a gal that I’ve been training for a couple years, she took a little bit of break, came back, she had some personal life stuff going on, and I was talking with her this week, and she’s like, “You know, Paul, I’m kind of frustrated because the scale hasn’t moved, my clothes are falling off of me. I’m like, “I know, and this goes back to what I was talking about earlier. If you want to change your body composition for the better, put 100% of your effort to start in resistance training, two to three days a week. Some of you might be able to carve out four. Okay, that’s a bonus, right?

Ryan Jore 26:28 Yeah

Paulie Campbell 26:29 But prioritize strength training, resistance training two to three days a week, and do that for like six months to a year. And I’m almost willing to bet if that’s the only thing you did, you will start to see some appreciable changes in your body composition, and then okay, maybe you focused on protein part along, you know, along the way, right? And maybe some creatine, but then maybe you start to pay attention to total energy intake, right? And you start to get curious about, okay, what am I eating, what’s the quality of food, because that’s going to dictate the quantity of what I’m eating, and then you can start to kind of peel back the layers of the onion, but if you’re not willing to do the resistance training component, which is one of the main mechanisms for body recomposition, like all those other things are just, you know, you’re skipping gears, you’re, you’re skipping years,

Ryan Jore 27:22 And that’s honestly one of many reasons. So, like, the only reason people are not the only reason, but one reason people don’t like that is it doesn’t make for a sexy Instagram post. You know, everyone likes that, you know, this happened in four weeks or this happened in eight weeks. And I’ll say, I never do those posts partially because I don’t care where someone gets in four to eight weeks. I’m more concerned, like, how are we maintaining this? I’m not, uh, you know, I don’t do like challenges or things like that. To me, again, that’s pointless. I want weight loss that actually sticks, not weight loss that you hold for, you know, three weeks and then it just piles back on. Mike Miller has a really good post on that. For how was he said, if you’re always trying to lose that last 10 pounds, said the best thing you could do is spend one full year in a slight calorie maintenance, like, actually prioritize your strength, prioritize performance, prioritize gaining a little bit of muscle, and then you’re getting a lot easier time sustaining that, versus the person who’s just chronically dieting, they have to keep doing it, because they never take the actual time to build the metabolism or build muscle or anything resilient that’s going to stick around if they miss a couple workouts.

Paulie Campbell 28:18 Yeah, and the I’ve posted some transformation photos recently, but those have been clients I’ve been working with for like a year. I wasn’t, I was not saying I know you’re not, but I’m what I’m getting at is like these challenges that are 4, 8, 6, 24 week long. Ask that coach to follow up with that client after they’re done working with them in six months to a year. I guarantee you, the vast majority of those people gain their weight back.

Ryan Jore 28:46 Yeah, because they’re white knuckling it. You can white knuckle anything for a couple months, you can’t sustain that for a lifetime.

Paulie Campbell 28:52 And health and fitness isn’t a 40 week, 48 week challenge, it’s not the 75 hard challenge. These can be all good prerequisites that kind of, kind of getting you into the habit, but I think from a long-term standpoint they’re not beneficial.

Ryan Jore 29:09 No, I agree. I always think of one of my clients who we’ve never actually tracked calories. I think she’s been training either three years or four years now. Um, it’s funny. Last summer she actually got accused by someone of taking Ozempic. We’ve never even tracked calories again. We’ve just focused on like she’s consistently trained trained three times a week, focused on performance, you know, not that she doesn’t try to eat well, but we’ve just never directly tracked, but again, over a long enough time, that leads to a sustainable body, like you can actually maintain that, because she knows the habits that took to build that, that’s, you know, not to say someone can’t do an ideal protein or something like that, but one of my biggest issues with something like that is you never learn the habits to sustain that outside of that environment, you’re never learning, like, how do I go eat out and still sustain this results. You only know how to do that if you’re, I don’t wanna say spoon fed, when you’re given an exact plan to follow.

Paulie Campbell 29:57 Yep, you gotta teach yourself how to fish. Ryan Jore 30:00 Yeah, exactly. Awesome. Well, before we wrap up, I was hoping you just give people like, what’s your three top hair tips for having such long, luscious mane

Paulie Campbell 30:09 prenatal vitamins? Totally kidding, you know? I shampoo and I condition, baby. It’s there, actually, it’s called Buff Body Works, I think, out of Missoula and Bozeman, and I like them because they don’t – they have like a handful of ingredients, there’s, you know, they’re, and they’re local. I’m a big local supporter, and they have some really great, you know, scents. And then, you know, that’s about it. I brush my hair, I shampoo exposition, and yeah.

Ryan Jore 30:45 I was gonna say Seinfeld, it’s Sublime,

Paulie Campbell 30:48 It’s real, and it’s spectacular. Yeah,

Ryan Jore 30:53 it’s actually funny, excited thing for a second, like, what is the name of my brand? Because I actually, weirdly enough, do a shampoo out of Missoula too, that’s very random. Before we, before we go, where can people learn more of these hair tips on your social media?

Paulie Campbell 31:07 I actually have Only Fans for my hair. Totally kidding, I don’t. I probably make some money on it, though. Oh man,

Ryan Jore 31:20 Anyways, your Instagram is

Paulie Campbell 31:24 Coach Poly Inc. Otherwise, you can find me at the bar 406 on social media, and then you can find my personal page there. I actually post more to my personal than the bar, I just too many squirrels, chase one.

Ryan Jore 31:41 Awesome. Thank you for coming on. Thanks for stopping by.